When at half time you see hundreds of dancers on the pitch with flashing boxes for heads you know it can only be in America at the biggest sporting event in their calender. Perhaps what usually eludes other big showpiece finals elsewhere around the word is a good match to go with it. This wasn't the case here with Green Bay and their 100,000+ owners won their 4th Superbowl in a thrilling 31-25 game. But whereas that will always be seen in the record books and remembered by Green Bay fans forever, the armchair fans around the world will probably remember it for other reasons.
As i woke up this morning and scanned the BBC website, the biggest news was that Christina Aguilera had fluffed her lines singing the national anthem and that the Black Eyed Peas had performed at half time with Usher coming down from the stadium roof on a rope midway through their performance. This could resemble what happened in Superbowl XXXVIII (38 to a normal human) and the infamous nipplegate incident involving Janet Jackson and Justin Timberlake. Does anyone outside the States remember who won that game or even played in it?

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| The game result isn't seen to be as important news compared to the half time show |
The damage may not be as large over the pond, but it once again puts in perspective how much does the game itself mean to TV companies and owners alike who are willing to spend millions on a 30 second advert during a time out or try to expand their 'brand' worldwide. If a deal can't be met international fans of the NFL may decide not to stay up till 3am watching the finale of the season for years to come and the NFL international revolution may not have just hit a roadblock but a brick wall that may not ever be moved again.

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